NEW BOOK ON DIGITAL MARKETING OUT

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Digital Marketing By David IornemA new book on digital marketing entitled Digital Marketing Research has been released by JVC Books Publishers in Kaduna, Nigeria.

The author of the book, Professor David Iornem, has said he wrote the book to assist marketing research practitioners to understand online consumer behavior. According to the author, online buying and selling has taken the centre stage of Prof David Iornemmarketing activities such that ignoring what happens in cyberspace can seriously affect the output of marketers. “While offline marketing is still important, practitioners must creatively link offline marketing with online marketing to achieve a balance for greater performance” said Iornem.

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